Facebook, you are doing it to yourself. The revolt against you and your policies, oh and your very very underhanded and sneaky use of people’s data, are going to do you in. You still have an audience, but people are growing tired of being suspicious of everything you do in the background and they just want some safety and privacy from your all invasive practices.

No one wants to be bombarded by advertising. No one wants to be tracked everywhere they physically go and no one wants to be tracked where they go digitally either. So, this little deal you got going on here shouldn’t fool too many people…except that it likely will.

Perhaps Apple is actually trying to protect people and their data. Perhaps they are just making room for their own tracking and advertising. I haven’t a clue. But what I do know, is that I like the way Apple has shown that they are trying to protect people’s data. That goes a long way in trust, something Facebook doesn’t have and likely won’t have (for sure from me).

Facebook is scrambling to adjust over new alerts coming from Apple in the near future that will let people adjust how they get advertising from Facebook by opting out of tracking (or in, depending on how you view this approach). In essence, it will block tracking data so you don’t get “personalized” ads. I am all for that!

Actually, I don’t like ads at all. I’d rather not have my feed filled with ads that some company thinks I might be interested in. I could totally do without. I’d even consider paying a small fee to go ad free. But, at the same time, if I am going to pay a fee to not see ads I would also expect that I am not going to be censored for my views, thoughts, beliefs, etc.

Apple and Facebook have taken an adversarial approach to how they are going to work together and I like it. Big tech and other companies should have to fight over customers and the more people make them work for their dollars the better off we are as consumers. But we as consumers need to be smart about how we give our business to these companies in order to make them compete for it, otherwise we get all-encompassing monopolies who then dominate the marketplace and make up new rules and charge ridiculous fees because they have no one to oppose them.

I like what Apple is doing here. I hope they aren’t just trying to make space for their own scheme. But for now, I am glad to see Facebook about to take it in the nose for their privacy and data collection practices.

They actually deserve it.