WordPress ads a scam?
One of the many things you can do here on WordPress is earn money from your blog. There are (apparently) quite a few ways to do this. One of the more simple ways to earn money (at least I thought) was to show ads on your site, specifically on your posts. Seems simple enough, right? Write something. Post it. Ads show up on your page as people view it. You make money from them seeing the ads.
I did this a while back and I am starting to wonder if its a bit of a scam as there doesn’t really appear to be a rhyme or reason to how you earn money. Yes, I am aware that the more volume/traffic you have is supposed to get you more ads displayed, which I thought in turn would also create more money added to your account. It doesn’t, however, seem that this is actually the case.
I experimented a while back, August of 2022, to see if I could figure out how to earn more. What I found is that traffic doesn’t exactly mean you earn more. As such, I am beginning to wonder if using WordPress ads is a scam.
Here’s the thing: If an ad (any ad) is displayed anywhere on my blog, shouldn’t I get paid? They are allowed to insert an ad in my content – literally renting space on my site to display an ad that a company paid them to display. Forget the whole “bidding” thing. Volume shouldn’t matter. If an ad takes space on my site, I should get paid (at minimum) $0.01 per ad. But it looks like they get to rent space for any ad for free, even though they were paid for the advertising by the company purchasing space. If they are randomly generated and randomly displayed, there is nothing to really debate here. If this post has two ads displayed each time it is viewed, I should get paid for the two ads displayed during each view.
But, apparently it doesn’t work that way. Misleading, isn’t it?
A few shots to show a comparison. The first set of pics displays one of the best months I have seen while having ads on my site. As you can see, “Ads Served” doesn’t necessarily mean more income since September 2020 had more ads served but October 2020 had fewer ads but more income. Seems rather random, doesn’t it?
So, that sure makes one wonder when looking at how this whole thing works. Doesn’t it? Here are the test results from (basically) two year later.
August of 2022 saw 846 ads served – the most ever since I set this up – and yet was only paid $0.01. Notice the month prior (July 2022) only 206 ads were served but the earnings were the same as the following month. Yet, June of 2022 saw even fewer ads served but there was triple the earnings.
Got questions now? Yeah, me too. But I am leaning towards WordPress cheating the people they “rent” space from.
They need to pay for ALL ads served. Pure and simple.