There is dumb, and there is really dumb. This falls into the dumbest dumb of the dumb category. Apparently, when you have lots of money, you have to do dumb things like this. Buying the naming rights for a stadium, arena, venue, or whatever is kind of a way to promote your business by making it something that becomes recognizable to all.

Amazon, and Bezos, go the other way. They name the former Key Arena the dumbest of dumb names ever.

Climate Change Arena.

WTF? Talk about a nonsensical name. If I were a fan of any sport that took place in that building I’d be pissed. Thus, I am not really a fan of hockey or women’s basketball and won’t hardly, if ever, visit the arena. I can only think of two occasions in the last 25 years that I went inside the building, and neither of them involved sports. So, no skin off my back, but I just think it is a dumb name. Name a building after a social cause?

Waste of money. And time.

I am sure there will be more stupid names to follow. We are in that kind of “awareness” in the United States at the moment.

So, I’ll name it. I didn’t buy the rights, but I have the freedom to call it whatever I want. So, I’ll name it what it is: “Dumb Name Arena.”