Assigned seats

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Went to the movies last night and encountered something while buying tickets earlier in the day that was new – and didn’t like after I got to the theater.

The local AMC theater has always been first come, first served as far seating goes. Get there early and choose good seats. Come to think of it, I don’t think I have ever been to a theater that has done it any other way. So, when I went to buy tickets online yesterday afternoon (for a 7:15 showing) I just expected to buy tickets.

Instead I was greeted with a seating chart after I selected the movie (Spiderman: Far from Home) and I was supposed to select where I wanted to sit and how many seats I wanted. The chart showed available seats and which ones were not. I selected seats but was left wondering if this was going to be common practice or just because this was the opening night of a big movie.

After getting to the theater and asking a couple questions, turns out this has been going on for a couple months and will now be regular practice for all movies. OK, interesting.

Once in the theater, there were lots of people and single seats left all over the auditorium. Meaning, if you bought tickets late and went as a group, you would be split up for your group (as such, I have a 10 year old sitting next to me as the rest of his group was farther down the row). After thinking about this, I can’t imagine that this would encourage people to buy tickets for movies, but it might very well discourage most people.

I can tell you I don’t really like the practice. If I had logged in later in the day to buy tickets and all I saw were singletons or I was crammed into a row with people on boths sides, I wouldn’t buy a ticket.

I am still developing an opinion here, but I can’t see how this benefits ticket buyers.


What do you think? What is your experience? Do you like assigned seating at the movies?

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