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Why is it that every marketing campaign that involves a give away wants to contact you via email?

I was at a home show this last spring and every drawing a vendor had at the event requested an email address (among other contact details). Do I really want to give away my contact info if you’re gonna spam me with info? How do we even know someone one your drawing?

I recently got and email from a company who’s products I really like. They were doing a drawing for a whole bunch of gear from some other companies, including their own, that was worth like $7500. Sweet! Then you read the fine print any by filling out the form, which included your email address, you were agreeing to have the other companies send you marketing emails. Um, no. I didn’t sign up.

I get it. Everyone wants to sell their products and the best way to do that is to spam people who really don’t want to know everything about your products. But good golly, why can’t people just give stuff away without a catch??

Want good marketing of your products? Give it to me for free and then let me tell everyone I know about it because I like the product and use it myself. That would get you sales!

So, if there is anyone out there who is willing to sign me up as a “Brand Ambassador,” I am ready to sign on the dotted line. Hit me up in the comments and I’ll email you to follow up. 😉