Truly an amazing piece of publishing…it’s unfathomable how these things are still being dropped off at our doorsteps, isn’t it?
So, the end of last week brought a dude up the driveway to the front door of the house (this is unusual in and of itself since most years it never makes it past the garage door) and he dropped off a double wrapped (in plastic bags) phone book. A completely useless block of paper. Wait, ok, maybe not completely useless – maybe it could be used to start fires or a booster seat for a toddler, or doorstop or a block under a table leg or something…
At my house, it literally gets unwrapped and dropped straight into the recycle bin.
Anyway, it amazes me that these things are even produced any longer.
Imaging being a phone book ad salesperson. What kind of conversation do they have to have to be successful? “Look, I realize no one is going to open this thing and look at your ad, but if you could just spend a small piece of your advertising budget on this pointless square on page X that would be great and I can then try to feed my family.”
Do these things still get produced just for the “older people” because they can’t handle technology? Someone in my family suggested this when I mentioned we got the phone book brick. Maybe that is truly the case. It only takes seconds to find any of the information in the book when you use the internet and do a search. Perhaps that is just too much for an old person to handle.
Anyone else still get a phone book delived to them every year? Anyone actually use it?